Mercedes-Benz The Best or Nothing
The goal is to manufacture the world’s most desirable cars.
In 2020, Mercedes-Benz Cars delivered 2,087,200 vehicles, achieving the fifth consecutive year with a wholesale level above two million passenger cars.
Since 2016, Mercedes-Benz has maintained its leading global position in terms of sales compared with its core competitors every year.
The Mercedes-Benz strategy is made up of six pillars - think, focus, expand, embrace, lead, lower.
At the same time, there is a clear focus on the structural improvement of profitability, with sustainability as a guiding principle.
The basis for the success of our new strategy is provided by our highly qualified and motivated team.
The Purpose of Mercedes-Benz Cars
“First Move the World” – that is the Purpose of Mercedes-Benz Cars. It is the deeper meaning behind our work, it is what drives us, our “reason why”.
“First Move the World” means pursuing more than what is immediately achievable. This pioneering spirit is part of our DNA.
In times of change, it gives us a direction for our all-embracing and sustainable business strategy, and for our decisions. It gave rise to, for example, Ambition 2039 – our road to sustainable mobility.